How does Video Analysis help me?

An explanation of the Video Analysis reports and what they mean.

Written by Olivia
Updated over a week ago

Video Analysis tells you information that can help you refine your answers and delivery, so as to increase engagement with viewers.


Flow displays on a timeline where there were short, medium and long pauses in your recording. An engaging video tells the viewer a new point every 5 to 15 seconds, typically separated by medium pauses (shown in yellow). Shorter pauses (in blue) are perfectly normal in between. Long pauses (in red) could sound a bit awkward unless being used for effect. For example, the flow line below indicates 5 main points have been communicated.


Your pace is measured in words per minute (wpm). Speeds vary according to the person and what the topic is about. It is usually better to speak slightly slower than usual as this can improve engagement. For a video CV or a video interview question, a pace of between 110 and 160 words per minute is typical.


We put your recording transcript through one of the world's leading sentiment analysis tools so you can get a gauge as to how it will be received. You should be aiming to be predominantly positive.


The most frequent words that you spoke in your recording are displayed with the most used word shown first. Certain minor words (such as the, a, is etc) are ignored. Try and avoid being overly repetitive.


A transcript of your recording with strong and weak words (as reported by some of the UK's leading recruiters) highlighted along with any redundant words that could be removed to make your recording more compact.

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